Pepsi is pouring it on in Coke’s house injecting some fizz

Tutaj możemy się przedstawić
Posty: 309
Rejestracja: 27 mar 2018, 8:25

Pepsi is pouring it on in Coke’s house injecting some fizz

Postautor: zhangzk 07 sie 2019, 8:00

While the visitors had called for a “cola truce” on social media with the NFL title game in the shadows of its competitor’s Atlanta-based headquarters Rock Ya-Sin Jersey , it seems to have been more of a Trojan Horse subterfuge designed to lure Coke into lowering its defenses.Billboards all around Atlanta call for Pepsi to “paint the town blue” and announce “Pepsi in Atlanta — how refreshing.”“I’d say Pepsi’s had a great heritage of being a challenger brand,” Todd Kaplan, Pepsi’s vice president of marketing, said Thursday. “The Pepsi-Coke rivalry has been going on for years. As a marketer, it’s been a fun, friendly kind of a thing. As a challenger brand, it’s really embracing the role to show everybody we’re the official NFL sponsor. Do it in a fun way with a competitor that we respect.”But while Pepsi has been intent on having fun at Coke’s expense, Coke will be tapping into its home-field advantage: Because it owns the “pouring rights” at Mercedes-Benz Stadium, Coke products will be for sale at the fountains during the game between the Patriots and Rams. But the drinks will be served in NFL-themed Super Bowl cups.That hasn’t deterred Pepsi. The company, based in Purchase, New York, wheeled a life-sized statue of its founder, Caleb Bradham, in broad daylight to toast a soda with none other than the statue of Coca-Cola founder John Pemberton. The meeting came just outside the World of Coke museum in downtown Atlanta.And it didn’t last long.Pepsi was asked to leave a few minutes after setting up on the Coke property that’s located just a couple of blocks from the stadium.But Coke believes it has home-field advantage and has gone out of its way to stay above the fray.“I think certainly they came and they used Atlanta as an opportunity to have an Atlanta-focused message, and what I would say is that we have a message that is uniquely Coca-Cola,” said Brynn Bardacke, vice president of content and creative excellence for Coca-Cola North America. “I think we’re going to leave the rumbling to the football.“We’re going to use our advertising to talk about what’s important to the brand.”The latest chapter in the decades-long rivalry between Coke, the longtime leader in worldwide soda sales, and its not-quite-as-massive rival has been entertaining.Ask almost anyone around Atlanta — anywhere, really — and they have very strong opinions about the soda giants.Mark Meek , a Carolina Panthers fan from Winston-Salem, North Carolina, wasted no time choosing a side.“I like being the little guy, fighting for his place in the world,” he said. “I like it because it’s from my home state and we’ve got a little rivalry thing going with Georgia anyway. I like Lowe’s more than Home Depot. I like Pepsi more than I like Coke. I like the Panthers more than I like the Falcons. I like Bojangles more than I like Chick-Fil-A.”His friend Keith Priest, also Panthers fan from Winston-Salem, is a Coke man all the way.“Pepsi’s too sweet, way too sweet,” he said. “The carbonation seems better in a Coke. Every now and then I’ll get Cherry Coke, but other than that, it’s always just Coke.”Lest anyone forget that, Coke has bought the time slot right before the national anthem to roll out its big Super Bowl ad, “A Coke is a Coke,” a strategic move it would’ve made regardless of Pepsi being in his hometown.“Well, we are here to welcome everybody to the city, Pepsi included,” Bardacke said. “Our effort is really focused on what our brand is and means to people and really what we offer. The message at a high level is that Coke is for everyone.”Maybe so, but not for Kaplan. Pepsi knows where it stands in pecking order, and has launched a marketing campaign that Pepsi is “more than OK.”“Every day there’s a cultural truth that people get asked this question when they’re in a restaurant.” Kaplan said. “Sometimes they will order our competitor’s beverage and they’ll be asked the question, ‘Is Pepsi OK?’ That’s a question that , for years, people get asked, and we wanted to take that truth and flip it on its head. Absolutely, Pepsi is more than OK.”But not for Atlanta resident Jack Jessen.“You’ve got to go with the hometown teams,” he said. “Coke and Falcons.”For Houston resident Zephra Belle, there’s no way she’s drinking Coke.“I’m Team Pepsi all the way,” she said. “It’s sweeter. It makes me feel better. I haven’t adjusted to Coke. I don’t understand the Coke people.” Some teams can’t kick about their kickers. Others might want to kick them off the roster after this weekend.With the rare exceptions of Indianapolis’ Adam Vinatieri and Baltimore’s Justin Tucker, there aren’t any placekickers whose place in Canton, Ohio, is a topic of discussion. Even Vinatieri and Tucker missed kicks in Week 5.For every hero with his soccer-style boots, there are flops. Graham Gano nails a career-best 63-yarder to lift Carolina past the Giants — tied for second-longest field goal in NFL history — and Greg Joseph sends a flutterball through the uprights to give Cleveland a 12-10 win over Baltimore. Meanwhile, Mason Crosby has the worst Sunday of his 12-year career with four botched field goals and a missed extra point in a 31-23 loss at Detroit.Want more? Maybe not, but here goes:—Chris Boswell missed the extra point after the Steelers‘ first touchdown, the third he’s missed this season. Boswell missed three in his previous three seasons with Pittsburgh.—Caleb Sturgis‘ PAT attempt after one Chargers touchdown bounced off the upright for his fourth miss of the season and third in the past two games. The sixth-year kicker has equaled the amount he had over three seasons in Philadelphia from 2015-17.“The extra point did bother me a little bit, but we’ll figure out what happened there,” Chargers coach Anthony Lynn said. “He’s been kicking with a lot of confidence, so I’m not concerned about it.”—The Browns‘ Joseph clanked an extra point off the right upright, the third extra point missed by Cleveland this season. The rookie then pulled a 55-yard field goal left for the win with 5 seconds left in regulation before connecting in OT.—Tucker, the most accurate kicker in NFL history, had a 48-yard field goal attempt blocked by Cleveland rookie Denzel Ward on the final play of the first half. He made three kicks , however, proving he’s still the league’s most reliable.—Detroit’s Matt Prater missed a 55-yard field goal, badly, sending the football way right. But the strong-legged Prater is one of the best long-range kickers around and holds the record with a 64-yarder for Denver in 2013.—Cincinnati kicker Randy Bullock had a 37-yard field goal try blocked by Vincent Taylor of Miami in the second quarter. The Bengals still rallied from a 17-0 hole to win.—Cairo Santos of the Rams had a chance to tie the score at 31 in Seattle but missed a fourth-quarter extra point. He got a chance to redeem himself and did on a 39-yard field goal for the winning points.—This one is not kicker Stephen Hauschka‘s fault, and he was being celebrated later with a 46-yard field goal to lift Buffalo past Tennessee. But it was an example of the weird day kicking teams were having.The Bills botched a field goal late in the first half — either it was a blown fake or an issue getting the ball down for the kick. Holder Corey Bojorquez stood up after taking the snap and tried a short pass back to Hauschka under pressure from Brynden Trawick of the Titans.—Not to ignore the punters, Atlanta’s Matt Bosher had a kick blocked late in the third quarter when Pittsburgh’s Roosevelt Nix bulldozed in.Clearly, the most forgettable performance came from Crosby, who was crushed by it.“I don’t get this much attention unless it’s really bad or extremely good,” he said. “This one is unfortunately really bad. I’m going to have to really look at this one and this one hurts a bunch. I left a lot of points on the field for this team.“I look back and I’m thinking, in my childhood, in high school, this is definitely one of the worst ones and I’m bummed about that.”What really bums out fans is when coaches play for the field goal. It’s far worse in college, where the dependability of placekickers is shakier than Crosby was Sunday indoors at Detroit.But it infiltrates the NFL, too. And when the kickers flop consistently, they lose their jobs.And like Hauschka and Santos and Sturgis and Bullock, they somehow pop up elsewhere. Until they start missing again.___

Wróć do „Moja historia”

Kto jest online

Użytkownicy przeglądający to forum: Obecnie na forum nie ma żadnego zarejestrowanego użytkownika i 9 gości